A combination of
search engine optimization
and digital marketing
Do you want more traffic and revenue? As part of an ongoing search marketing strategy, I combine current search ranking signals into every part of the digital marketing process. Here is how I do it:
Twenty eight percent of the SEO effort focuses on your brand
keywords, categories, proximity, uniqueness, etc.
Achieving a strong online presence requires more than setting up a website. While a website is an important step towards getting your business online, consumers also need to find and seamlessly interact with your brand-- from the initial ad impression, where they first encounter your brand, all the way through to the very last touch point. That is why continuity between visual design and content strategy is the foundation of digital marketing success, no matter the channel on which your brand appears.
Twenty five percent of the SEO effort focuses on your website
on-page (technical), on-page (content), user signals, social, etc.
Think of your website as the hub for all of your marketing activity. Your social presence, local listings, and even your email campaigns are not as critical to your long-term success online as your website. We make it as clear as possible for search engines and people to understand what each page is about. It accounts for approximately 25% of how your website is scored and ranked on Google, and is worth tackling first since it can be improved quickly and will make your web pages more relevant to your audience.
Thirty percent of the SEO effort focuses on your visibility
NAP consistency, citation volume, link signals, authority, etc.
The potential to attract new customers via local search, organic search and display ads is enormous. Since modern marketing is no longer linear, strong brands focus on a mix of techniques to achieve success; and that's where we come in, providing you with our best recommendations. We start small and incrementally create online marketing campaigns that increase your visibility online. As the project matures, we gather performance data to understand which combinations are profitable and which ones need improvement.
Seventeen percent of the SEO effort focuses on your visibility
social signals, reviews ratings, quality, velocity, diversity, etc.
It's never been easier to find what we want, to gather useful information, and to share when things go well (and when they don't). This has made marketing better for everyone. The social component of SEO is growing stronger with each passing year, and learning to participate in the social spaces your customers prefer can be a smart move for nearly any local business. In terms of making the most of your time, spend it on the sites where your customers are (just because you think you should be on Facebook, doesn't necessarily mean it will pan out for you).