Digital Marketing

A modern, cost savings approach to marketing

Consulting and services to help get more out of your marketing budget

Interactive digital experiences are continually becoming more amazing and more complex to produce, which is why businesses and marketing teams have entrusted my team to help improve their marketing and website performance, ultimately making them more money.

Paid, Owned, Earned Media Mix

Finding the right marketing mix across paid, owned and earned media channels better reflects the way in which people buy today. This allows us to ensure budget is allocated across the whole customer journey. Traditionally, budget has always been focused on paid media and a linear buyer funnel model, but today's approach gives greater prominence to owned and earned media.

From concept to success

Throughout the project, you will always know where things stand and where they’re headed.

Here’s how we do it:

Quarter 1: Foundation

Build your foundation for marketing online

Before we commit to a single pixel, a piece of content or even a line of code, we review and build upon your existing approach in order to develop a strategy that integrates the latest digital marketing techniques.

Quarter 2: Awareness

Search engine optimization and digital marketing

Now that we have a clear strategy and know what to aim for, it is time for our designers and developers to roll up their sleeves. We develop integrated marketing communications that will function on multiple screens and in multiple formats.

Quarter 3: Experiment

Compare strategies and outcomes

You can’t find the best outcome unless you explore all possible options. We immerse ourselves in your industry, learning through observation, interviews and analysis. Focus is given to what’s working, but we also experiment with unproven strategies to discover new opportunities.

Quarter 4: Optimize

Accelerate your success

By this stage, we will have a solid understanding of your brand and customers. We start looking at ways to improve efficiencies and start implementing more complex strategies.